Logo design & brand identity
A distinctive logo is a great start. A thoughtful visual identity helps the whole business feel connected. Get original design, clear deliverables, and one experienced designer from first conversation to final files.
15+ years of design experience · Direct creative partnership · South Florida and beyond
The Book of Slay
UltraLyfe
Clear options. Custom creative.
Two straightforward ways to get professional, original design. Have something bigger in mind? We’ll put together a custom proposal.
The essentials
$795 / one-time
A distinctive, usable logo—with the essentials to launch confidently.
A coordinated identity
$1,495 / one-time
A coordinated identity that makes every touchpoint feel like the same business.
Need packaging, more collateral, extensive strategy, or something different? Ask about a custom branding proposal.
Packages cover one brand and a reasonably scoped logo brief. Complex or illustration-heavy requests are quoted before acceptance.
The work speaks
Entertainment brand identity
Identity & printed collateral
Arts district identity
Simple, collaborative, personal
01
I start with your business, goals, audience, and visual references so we’re aligned before design begins.
02
I develop three original logo concepts and explain the thinking behind each direction.
03
You choose a direction, share consolidated feedback, and we work through the revision rounds included with your package.
04
You receive approved final assets, organized and ready for real-world use.
Good questions
Logo Essentials gives you an original logo and practical files to start using it. Brand Identity extends that work into a coordinated visual system—with logo variations, colors, typography, concise guidelines, and one simple, agreed-upon branded application. Printing and additional applications are quoted separately.
We’ll review your feedback against the creative direction we agreed upon and discuss what isn’t connecting. If the work hasn’t met the agreed brief, I’ll address that within the project scope. Significant changes to the brief or requests for additional completely new directions may require a separate quote, which you’ll approve before any extra work begins. You won’t be left guessing about the next step.
A revision round is one consolidated set of changes to an existing selected concept—for example, adjustments to type, color, proportions, or spacing. Both packages include three initial original logo concepts. Logo Essentials includes two revision rounds; Brand Identity includes three. A completely different creative direction is a new concept, not a standard revision.
Typical timelines are 2–3 weeks for Logo Essentials and 3–5 weeks for Brand Identity. Timelines begin after I receive your deposit, completed brief, and required materials. They may vary with scheduling, project scope, and feedback. These are planning estimates, not guaranteed delivery dates; we’ll discuss the anticipated schedule before starting.
A 50% deposit is required to begin. The remaining 50% is due before final files are delivered. Project-specific scope and terms are confirmed in the written proposal/agreement.
Yes. Once the final balance is paid, rights to the approved final logo/design are transferred as defined in our written agreement. Unused concepts, fonts, stock assets, and third-party materials may carry separate restrictions; trademark clearance/registration is not included.
Naming, trademark research or registration, extensive strategy and copywriting, custom illustration, packaging design, websites, printing, and additional collateral aren’t included unless specifically stated. Bigger or more involved scopes receive custom proposals.
Tell me a little about your business and what you’re looking to create. I’ll help you choose the right starting point.